As a Former Reseller – Looking From the Outside In article

Looking to increase your sales? Read to learn why industry veteran Mike Randash calls Digitech Systems the "best-kept secret in the ECM Industry."

As a Former Reseller – Looking From the Outside In articlemain image

By Mike Randash

An ECM industry veteran, Mike Randash is a Sales Director for Digitech Systems

I started with Digitech Systems just a few months ago and I am very excited to be here and to have the opportunity to work with many of you. I have been in the ECM industry for over twenty-five years and have sold many products – including OpenText, IBM, Microsoft, M-Files, Kofax, Nintex, and FileFacets to name a few. I am very impressed with both the company and the products at Digitech Systems and I have been calling it “the best-kept secret in ECM”. I sincerely believe that selling products from Digitech Systems is a tremendous opportunity for you, as our partner program is the best in the industry.

Here is a summary of what I found when I looked into Digitech Systems and compared it other ECM vendors in the industry. I hope you find that this reminder is useful as you focus on your Digitech Systems sales efforts and discuss Digitech Systems with your customers and prospects.

Business History

How often do you find a company that is independent, stable and profitable in the ECM industry that has been in business for over twenty years? Did you know that the Digitech Systems’ company ownership and executive leadership team has remained the same for about twenty years? How many ECM companies do you know that have remained privately held with no venture capital, no private equity, and no acquisitions? Digitech Systems has been profitable since the seventh month in business and has remained laser-focused on providing value-priced, easy-to-use, feature rich, and architecturally flexible document management. We have the ability and desire to grow the company the right way, without the external pressures of having outside investors that want to influence the decision making process. Did you know that we have worked entirely through partners to fuel our organic growth? You are important to us and we value our partner relationships!

Partner Relationship and Interaction

What ECM organizations in the marketplace today do you know of that allow customer relationships to be owned entirely by the partner? Have you ever experienced ‘channel conflict’ with your other vendors?  Did you know that Digitech Systems does not have ‘named accounts’, does not sell direct, and does not try to interfere with your relationship with your client? We are here to communicate and support you. Did you know that most ECM software companies charge for direct support calls from customers, but Digitech Systems takes customers calls that you authorize? Our customer support is legendary with the average time to answer calls at less than 10 seconds and 90% of support tickets closed in the same day. Did you know that most ECM organizations charge an upfront fee to become a software reseller partner and many charge yearly renewal fees? Digitech Systems also does not charge any fees for the permission to sell our products. You will find it easier to be wildly successful and prosperous with Digitech Systems innovative products.

Full-featured and Innovative Products

Have you recently compared our products to others in the industry? I found that products from Digitech Systems are feature-rich and value-priced compared to other products that I have sold. You do not have to spread FUD (Fear, Uncertainty, and Doubt) just to justify an over-inflated price tag for ECM when representing Digitech Systems products. You can focus on the positive experience of our ease-of-use and price/performance. With all the chaos in the industry, we have many partners of other ECM organizations taking a look at Digitech Systems and their comparison and feedback on our products is excellent for both on-premises and cloud installations. Digitech Systems was selling “cloud” over 18 years ago when referred to as “Software-As-A-Service” or SAAS. Our products were developed for the option of hosting and now we are even leveraging Amazon Web Services (AWS). You can read more about our migration to AWS in a letter from Scott Matthews.

The customer feedback on all of our software releases is excellent and PaperVision® Forms Magic is an industry changer that has been described by industry analysts as facial recognition for document classification and data extraction. If you have not looked at the newest releases of all our products released this year, please contact us to arrange it so we can help increase your Digitech Systems sales!

Sales and Marketing Assistance

Did you know that MyDSI is a fully compressive partner portal that includes sections where you can view your account information, download software, see what’s new, view the latest pricing/policies, and download any sales and marketing materials you may need? I believe it is the most robust partner portal in this industry. Do you have a full understanding of the work that Digitech Systems’ marketing team has completed to give your sales team all the tools they need to be successful? Have you leveraged the vertical market focused toolkits, case studies, products sheets and other well-written materials to jump-start your sales efforts? Marketing also launched new product sheets in February and made requesting customizations easier. Our sales and marketing teams are here to help your sales team efficiently win business and make more money! If you need help finding what you need, call us!

Make More Money

Did you know that most ECM companies dictate the financial model that your organization MUST follow to sell their products? Have you seen the price books of other vendors that require that you sell at or below their dictated Manufacturer’s Suggested Retail Price (MSRP)? Did you know that usually the only thing ‘suggested’ about their price is the upper limit, but many want you to feel free to discount out of your profit margin? How often have you had your margin cut by other ECM vendors? Have you been excluded from margins for renewals with other vendors? The price book for Digitech Systems only determines our price to our partners. You are able to add value to our products and set your price and profit margin at any level you choose. As a result, you receive the best profit margins in the industry for both the initial software sale and for each yearly renewal.

I hope this update motivates you to work closely with us so we can jointly grow your Digitech Systems focus and sales! If you have not looked at the newest releases of all our products, please contact us to arrange a demonstration. Together, we can increase your Digitech Systems sales!